Brasília — Brazilian authorities have given Elon Musk’s social media platform, X, five days to stop its artificial intelligence chatbot, Grok, from generating sexually explicit content, particularly involving children and non-consenting adults, or face legal consequences and fines.
In a joint statement issued Wednesday, Brazil’s Office of the Chief Prosecutor, the National Data Protection Authority (ANPD), and the National Consumer Rights Secretariat (Senacon) directed X to “immediately implement appropriate measures” to prevent the creation of sexualized or eroticized content involving minors and adults who have not granted consent.
The move makes Brazil the latest country to take action against Grok, following Indonesia’s decision last month to block the chatbot entirely. Authorities in the United Kingdom and France have also signaled continued scrutiny of the platform after the tool was found generating large volumes of explicit images, including those depicting women and children.
Brazilian regulators said that although X claimed it had deleted thousands of posts and suspended hundreds of accounts after an earlier warning, recent checks revealed that users could still produce sexualized deepfake images through Grok. Officials criticized the company for what they described as a lack of transparency in addressing the issue.
On January 15, X announced measures aimed at preventing Grok from digitally altering images of real individuals in jurisdictions where such practices are illegal. However, it remains unclear in which countries those restrictions are currently enforced.
International concern intensified after Grok’s “Spicy Mode” feature reportedly enabled users to generate sexualized deepfakes through simple text prompts, such as requests to alter clothing in images. According to the Center for Countering Digital Hate (CCDH), the chatbot produced an estimated three million sexualized images of women and children within days of the feature’s launch.
Brazilian authorities say compliance with the directive is mandatory and have warned that failure to act within the stipulated timeframe will trigger formal legal proceedings.
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