Nigerian music producer ID Cabasa has described Mavin Records CEO, Don Jazzy as one of Nigeria’s smartest entertainers.
The producer noted that Don Jazzy strategically strengthened his influence in the entertainment industry by collaborating with young content creators, particularly skitmakers.
He said, “Don Jazzy’s genius move was connecting with content creators in a way that ensures their support. Anytime he releases something, they all promote it.”
ID Cabasa encouraged emerging artistes to follow Don Jazzy’s example by forming meaningful partnerships with skitmakers and other digital creators to amplify their reach and influence.
He pointed to Kizz Daniel as another artiste who has successfully cultivated strong ties with the content creator community, further boosting his popularity.
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