Renowned Nigerian singer-songwriter and actress, Tiwa Savage, has revealed that she has no intentions of signing upcoming artists, citing the challenges and responsibilities that come with managing musicians.
In a recent interview with Forbes Africa on Thursday, the Somebody’s Son hitmaker stated that handling artists can be overwhelming, and she does not see herself taking on the role.
“Everyone always asks me, ‘When will you sign an artiste?’ I don’t think I have the gift to sign another artiste because artistes are stressful. I could just be sleeping, and then I will wake up and my artist is trending for something else,” Savage explained.
Rather than signing artists, she expressed her commitment to creating an ecosystem where African musicians can thrive independently. As part of this vision, she is working on establishing a music school to equip emerging talents with the necessary skills before they sign with a label that can properly support their careers.
Savage also emphasized the need for African artists to build a self-sustaining industry instead of constantly seeking validation from international markets.
“Why are we trying to break into another market? We should build our own to be the one others try to break into. If we had the right infrastructure, affordable data, and investment, we would not have to chase validation elsewhere,” she asserted.
Expanding her influence beyond music, Savage, who has made her mark across Afrobeats, jazz, and film production, is embracing a new chapter in her career. Following her 2024 debut as an executive producer on Water and Garri, she has her sights set on greater achievements.
“I want to go into my mogul era – billionaire Tiwa Savage,” she declared.
Comments