Renowned Nigerian rapper, Reminisce, has expressed concerns over the growing influence of financial investment in determining hit songs, rather than the quality of music.
Speaking during an appearance on the I Said What I Said podcast, the award-winning artist highlighted how the dynamics of the music industry have shifted significantly in recent years.
“The game has now changed to another phase—the phase where you now have to spend money to get hits,” he remarked.
Reminisce noted that a song’s success is now heavily tied to its marketing budget, rather than its artistic merit. “Money now produces hits, not music anymore. That’s the phase we are in now. Whatever song you see popping, go ask what the marketing budget was. That’s what determines how big a song is. It’s no longer just music anymore,” he added.
The rapper’s comments reflect broader conversations about the commercialization of music and the impact of marketing strategies on audience reception.
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