In a dramatic turnaround, MultiChoice Nigeria, the parent company of DStv and GOtv, has slashed subscription fees for all its packages by 50%, citing the economic hardship faced by Nigerians.
The announcement was made in a statement on Tuesday signed by the company’s Chief Executive Officer, John Ugbe, who emphasized the company’s renewed commitment to making quality entertainment more accessible.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” the statement read. “This price reduction reflects our awareness of the economic realities Nigerians are currently facing.”
This significant development comes just hours after the Federal Competition and Consumer Protection Commission (FCCPC) filed charges to arraign Ugbe and other top executives of MultiChoice Nigeria. The charges include obstruction of an ongoing investigation into alleged anti-consumer practices.
Earlier in May, the Federal High Court in Abuja dismissed a suit filed by MultiChoice Nigeria seeking to uphold its recent price hikes, effectively ruling in favour of the FCCPC. The court’s decision was seen as a major win for regulatory efforts aimed at curbing arbitrary pricing in the pay-TV industry.
MultiChoice has faced increasing public and regulatory scrutiny for repeatedly hiking prices over the past two years. The company implemented three price increases between April 2023 and May 2024 alone.
Industry analysts say the company’s latest move may also be an attempt to recover from a significant subscriber drop. Reports indicate that MultiChoice Nigeria lost approximately 1.4 million subscribers between March 2023 and March 2025.
While the company insists the price cut is in the interest of customers, many observers see it as a strategic response to growing legal, regulatory, and market pressures.
More updates to follow.
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